The owner of the business wanted his best bud to be the signeture element of the shop's logo and band items. Who could blame him, there is just something about a pug's face that words can't even begin to convey. That was the challenge and the fun of this logo. Often dog wash cliches run wild in logos of this type. We decided to focus instead on the "pugness" to meets the owners goals and grab the customer's eyeballs.